Short is the new long. With short form content dominating internet video, it was natural for new ways of storytelling to start thriving. Presented as Web Series or Short Form Series, this — not so — new format is slowly but steadily earning a place on most digital video platforms. But creators who choose to split their stories into eight to twelve minute episodes still face challenges when it comes to monetization and ownership.
Our CEO Adrian Garelik traveled to Germany to take part in Berlin WebFest, where Flixxo granted three What’s Next awards in the categories writer, director and producer. Based on the innovative work that winners have presented at the festival, we suspect they may turn into the next ‘Big Thing’ in the industry. Each of them learned how to set up a token wallet in order to take home 1500 euros worth in Flixx tokens.
“It makes sense to us to be presenting this award, as we think that we may as well be seen as What’s Next video platform” stated Adrian at the awards ceremony.
The festival started one day before the awards ceremony, and one of the first panels that morning was the Platform Panel, in which Seeka TV, Pluto TV, producer Claire Leproust and Flixxo discussed new trends on distribution and monetization.
It was the second time Flixxo supported a Web Series Festival, with the Buenos Aires WebFest back in March being our first experience. What can we say? It was amazing to witness the evolution of such professional content — with a quality level that is being improved month by month, festival after festival — and to feel a warm welcome to our platform.
“I kept asking everyone why they have chosen Short Form, since it is so complicated to sell that type of work as there are just a few platforms aware of its potential. The answer was always the same: freedom. It was inspiring” said Adrian Garelik.
The trend on short form seems to be a sense of community. On one hand, as there is not much industry funding for this kind of content, all productions are made out of the effort of their creators. On the other hand, these creators have developed bonds all around the world, helping and supporting each other. They get together at festivals, in every market, generating synergies and committing to create new content.
The entertainment industry has been taking a sneak peek into short form for some time now, slowly adding this format to their platforms. Fresh new information: BBC have just announced a fund for short form content and Telekom Germany gave away 20,000 Euros in the pitching competition at Berlin WebFest. Indicators that, soon, Short Form will boom into mainstream!
By next month, Flixxo will deliver a new and improved UI/UX which includes a tailor made engine for serial content. The new platform will premiere in MIPCOM, Cannes, and will continue the tour in the Marseilles and Bilbao Web Festivals. As development is moving forward at a really cool pace and we have boosted our confidence getting an encouraging feedback from the creators, we are thrilled and looking forward — more than ever — into making a public release pretty soon!
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